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    Velma Newton


    <span style=”font-weight: 400;”>Black  Youth’s Message</span>

    <span style=”font-weight: 400;”>All around us, we see many forms of rhetoric, just waiting to be identified. From social media sites to commercials and even music videos. Specifically, the music video for Spar by Dreezy, Kodak Black, and 6lack are a prime example of rhetoric. They try to get there message across to the audience through audio and visual tacts. Just like during the civil rights movement, we can see our youths stepping into the political world to fight for what’s right, for their rights. Using their most influence and powerful tools in stock.</span>

    <span style=”font-weight: 400;”>The rhetors are all the artist on the song. They all have something  to say about the political state of the nation and how its affecting them as well as other people that share the same heritage. They are artist who have many fans and have grown up to become successful despite the challenges they have faced. Being that they are speaking to other African American people who most likely see and go through the same things it helps there credibility.</span>

    <span style=”font-weight: 400;”>The intended audience is the black community as well as people in positions of power such as Trump himself and his supporters. The age group is most likely people who are old enough to vote or feel the effects of political events, and even younger too. As they are the generation next up. The gender, occupation, and education level are probably less important. The political views are the audience will vary, those that identity with the things the rhetors are saying are being pushed to have their ideas furthered as well as those who are not as open minded or don’t agree with them. </span>

    <span style=”font-weight: 400;”>What appeals is that they are hip hop stars and maybe not the typical people to talk about a subject like this, as well as the fact that they can connect with those that look like them and share the same point of view. </span>

    <span style=”font-weight: 400;”>They are addressing not being represented probably by the president and the American justice system. The address happens through the whole song as they talk about police brutality, racism, and overall a corrupt government. It is urgent because it is coming at a time of a lot of black people getting gunned down and getting no justice and the change of a president. </span>

    <span style=”font-weight: 400;”>The limitations for our rhetors are that their influence goes but so far. Kodak Black having the most fame out of the bunch, but he is also well known for sounding illiterate and being sent to jail on multiple occasions. This being said he is still credible from the standpoint that he is a person living in the world that they describe and experiencing it. But a lot of people write him off because of his spotty record which means that the song and music video has most likely been skipped or tuned out when certain audience members had the chance to listen and or watch. With the other two artist being less known they also run into the limitation of being black artists. This is an issue holding back because a large portion of people who should actually be watching and listening to their message, is no where ever going to listen because this portion of the audience does not listen to this type  of music in the first place. The odds of these people stumbling upon the video, let alone watching it is slim to none. Also politically, those of actual positions in the government would view them and their video as nothing more than more than another project these millennials keep throwing in their face. This is because they would be viewed as not having any political power, which means their opinion is seen as nothing more than just another opinion thrown at them. </span>

    <span style=”font-weight: 400;”>The song itself is on many forms of social media. I first discovered it on facebook and then soon after I seen it all over my newsfeed for weeks. So many people were impressed that they kept reposting it and re-sharing the video. Outside of social media, the music video is also on youtube where it has reached over 10 million views. It is also streamable on apple music, spotify, spinrilla, and the radio. Regardless of how well known they are, their platform was pretty big for rap artists. Along this platform their message of enlightening people of the unfair and dreadful conditions of how black americans are treated in America, was carried. The design was made for the three artists to speak about different aspects of this issue while also taking it back in by the time the chorus came around. Each added their own personal experience to their verse like how Dreezy brought up how her Uncle was locked up for drugs and yet there are people out there starting businesses off it at the same time. This gave a good picture of how different each side of the spectrum is treated, if by that part of the song the listener hadn’t grasped that concept yet. The reason why it was designed in this way, was so that the listeners and viewers do not have to hear and see the same thing over and over. The only part of a song that should repeat  outside of emphasis is the chorus. If all the verses basically said the same thing, nobody would bother listening till the end and most likely wouldn’t leave with the message intended since the repetition would have most likely side tracked them. Hearing different aspects makes the audience realize, this isn’t just the same old topic of some black person being killed by the police, but that there are actual stories behind each case. That it is more than just the same headlines, its individuality behind each and every person suffering from this society. Not something that should just be grouped together and over looked.</span>

    <span style=”font-weight: 400;”>The rhetor’s address works by giving out serious word plays that impresses and gives people something to think about. As well as saying controversial lines that would anger those who support what they point out. In the first verse 6lack states that “and if I go to DC I’m tryna spar with trump”, any trump supporter would be furious, and all others would leave with a sense of aww that an artist would challenge trump like that. We all know that our president is the type of man to retaliate so with proper exposure, that could come back on him. We also see in the video, Trump being shown as a shaowy figure with red slits for eyes, they blatantly represented him as evil without any hesitation. In terms of arrangement, I was most pleased with how they would give an overall stance to the issue and then sprinkled in their own experience with the mix, it just helps let everybody know their part of the world being described too, not just speaking from an outside stance like other “woke” rappers. </span>

    <span style=”font-weight: 400;”>Overall the rhetoric accomplished their goals in trying to enlighten the audience of their message. Everybody will definitely leave with something on their mind after watching the video or listening to it. Whether its a sour taste or a fire of newly found liberalism lit in their soul. The audience will definitely leave being persuaded if they had even an inch of a soul in them because after hearing what people actually go through in this day and age, and not even feel a twinkle of something for them. Those people are not human, or just Trump supporters.</span>


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