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    Michael Bentkowski
    Participant

    Question: Find an example of an online story that uses visual elements within the article. Using Hocks and the graphic guide, analyze how the visual element relates to the text. Describe both the intent of the article and the role the visual element plays in conveying the primary message.

    Title:
    <h1 class=”css-ifnb0o ejekc6u0″><span class=”balancedHeadline”>Gen Z, iGen, Memennials: A Lesson Plan on How This Generation Has Been Characterized and Why That Matters</span></h1>
    This is quite the interesting article to read. It’s attempting to help disprove the stereotype that the current Generation Z’ers are under. It presents a variety of different positions on each subject from the communities they associate with, how older generations see them as and how the media portrays them as. There are a series of arguments under the visual work that directly correspond to one another and use the tool of transparency to further their point. For example, the second step named “II. An Inquiry: How Does The Media See You?” has a visual aid with two individuals in the middle with two more on the perimeter pointing at them. Furthering the point that you will be judged by outsiders, in this case, it’s the media.

    Regarding the other tools, Hocks discussed both hybricity and audience stance. This article is a perfect example of what Hocks was describing as digital rhetoric. It uses both visual and verbal designs while inviting the intended audience to participate in the movement to disprove the stereotype for Gen Z’ers.

    Using the graphic guide, we can analyze the article for its use of ethos, pathos, and logos. Ethos is the writer’s credibility which is satisfied as soon as “The New York Times” comes to the reader’s attention. Pathos is the use of emotion in the argument, and this is undoubtedly the case here. The article is written under the assumption that all Gen Z’ers face the same stereotype of not knowing a world without digital technologies. The last tool is logos which presents a reasoning and well thought out position on the issue. In this article, statistics are used as well as their correlation to the statements made. In all, this article is an excellent example of digital rhetoric in its entirety.

     

    LINK: https://www.nytimes.com/2018/09/05/learning/lesson-plans/gen-z-igen-memennials-a-lesson-plan-on-how-this-generation-has-been-characterized-and-why-that-matters.html?rref=collection%2Fspotlightcollection%2Flearning-current-events&action=click&contentCollection=learning&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=collection

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